El uso de estrategias de Marketing Digital aplicado a la promoción de servicios de Turismo de Aventura

Oliver I. Santana Carbajal, Erbert F. Osco Mamani, Tito F. Ale Nieto, Marleny Peralta Ascue, José Luis Merma Aroni

Producción científica: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

Resumen

This is a case study of the application of digital marketing as a strategy to expand the promotion of Adventure Riders, a tourism company, at a low cost but with high impact. The proposal involves using a website with e-commerce capabilities to share services on social media for promotion. Additionally, a mobile app was developed to manage and collect information from leads and potential customers who provide their personal data. Both the website and the mobile app were built using graphical programming tools that share the same data repository. The solution was developed with low-cost tools, quick implementation, and immediate results, making it suitable for businesses looking to extend their advertising through digital media.

Título traducido de la contribuciónThe Use of Digital Marketing Strategies Applied to the Promotion of Adventure Tourism Services
Idioma originalEspañol
Título de la publicación alojadaCICIC 2023 - Decima Tercera Conferencia Iberoamericana de Complejidad, Informatica y Cibernetica en el contexto de the 14th International Multi-Conference on Complexity, Informatics, and Cybernetics, IMCIC 2023 - Memorias
EditoresNagib C. Callaos, Jeremy Horne, Elena Fabiola Ruiz-Ledesma, Belkis Sanchez, Andres Tremante
EditorialInternational Institute of Informatics and Systemics, IIIS
Páginas178-183
Número de páginas6
ISBN (versión digital)9781950492695
DOI
EstadoPublicada - 2023
EventoDecima Tercera Conferencia Iberoamericana de Complejidad, Informatica y Cibernetica, CICIC 2023 en el contexto de the 14th International Multi-Conference on Complexity, Informatics, and Cybernetics, IMCIC 2023 - 13th Ibero-American Conference on Complexity, Informatics and Cybernetics, CICIC 2023 in the context of the 14th International Multi-Conference on Complexity, Informatics, and Cybernetics, IMCIC 2023 - Virtual, Online
Duración: 28 mar. 202331 mar. 2023

Serie de la publicación

NombreCICIC 2023 - Decima Tercera Conferencia Iberoamericana de Complejidad, Informatica y Cibernetica en el contexto de the 14th International Multi-Conference on Complexity, Informatics, and Cybernetics, IMCIC 2023 - Memorias

Conferencia

ConferenciaDecima Tercera Conferencia Iberoamericana de Complejidad, Informatica y Cibernetica, CICIC 2023 en el contexto de the 14th International Multi-Conference on Complexity, Informatics, and Cybernetics, IMCIC 2023 - 13th Ibero-American Conference on Complexity, Informatics and Cybernetics, CICIC 2023 in the context of the 14th International Multi-Conference on Complexity, Informatics, and Cybernetics, IMCIC 2023
CiudadVirtual, Online
Período28/03/2331/03/23

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